We provide specialized legal services for the sports industry, addressing a wide range of issues. Our team assists athletes and sports organizations with contract negotiations, protecting intellectual property rights, and establishing sponsorship and endorsement deals. We help manage image rights, ensuring athletes can control and benefit from their likeness. In the rapidly growing area of digital sports assets, we offer guidance on Non-Fungible Tokens (NFTs) related to sports memorabilia. Additionally, we draft and negotiate brand agreements and agency agreements for athlete representation, while also resolving any disputes that arise. Our experience includes representing various sports associations and national and provincial players, providing them with essential legal support. Our team is a pioneer in sports law discourse, educating and assisting the sports industry on diverse legal matters, ensuring comprehensive support for all aspects of sports law.